From your first question to your most memorable evening, pAIr meets you exactly where you are on your wine journey — and walks with you further than you expected.
Talk to Simon →A sommelier in your pocket — and your cellar, when you want one.
Where Would You Like to Begin?
24/7 AI sommelier chat. Wine pairings, recommendations, and answers — on demand, anytime.
Talk to Simon →A real sommelier hand-picks a 5–7 bottle selection for your occasion, with written rationale delivered by email.
Get a Curation →An in-person sommelier experience — at your venue or a partner location, tailored to your group and occasion.
Inquire →Flagship Experience
Step into the founder's private cellar in Germantown — an intimate world of world-class wines selected from a personal collection built over years of obsession and expertise. Each evening gathers just 6–8 guests for 2–3 hours of unhurried discovery: tasting, conversation, and the kind of guidance you simply cannot get from an app. This is where the brand's knowledge lives most fully. This is the closest a guest gets to Simon's own table.
6–8 guests · 2–3 hours · By appointment
Reserve the Cellar →Get in Touch
We'd love to hear from you.
simon@pairmemphis.com